
Details
Airy, lightweight liquid formula blends and builds effortlessly for a soft flush of color.
Infused with long-lasting color pigments for all-day wear—a little goes a long way.
Mistake-proof, it layers beautifully over liquid/powder formulas without disturbing makeup.
Available in 11 shades:
Joy – mute peach (dewy)
Happy – cool pink (dewy)
Grateful – true red (dewy)
Hope – nude mauve (dewy)
Encourage – soft neutral pink (dewy)
Virtue – beige peach (dewy)
Truth – mauve maroon (dewy)
Charm – coral pink (dewy) | NEW
Wonder – rose mauve (dewy) | NEW, limited-edition
Spirited – mid-tone violet (dewy) | NEW, limited-edition
Faith – deep berry (matte) | NEW
Real results:
• 100% said it applies easily and wears evenly
• 100% said the texture is silky and glides on smoothly
• 100% said it stays in place upon application and is comfortable to wear
• 97% said the color blends seamlessly
*In an independent consumer study of 32 people
Full Ingredients
Made with our Botanical Blend of lotus, gardenia, and white water lily to help soothe, calm, and nourish skin.
ENCOURAGE, TRUTH, HOPE, JOY, HAPPY, GRATEFUL: Hydrogenated Polyisobutene, Hydrogenated Poly(C6-14 Olefin), Mica, Octyldodecanol, Ethylene/Propylene/Styrene Copolymer, Trimethylsiloxysilicate, Isododecane, 1,2-Hexanediol, Disteardimonium Hectorite, Sorbitan Sesquioleate, Propylene Carbonate, Triethoxycaprylylsilane, Aluminum Hydroxide, Helianthus Annuus (Sunflower) Seed Oil, Gardenia Florida Fruit Extract, Nelumbo Nucifera (Sacred Lotus) Flower Extract, Nymphaea Odorata Root Extract. [+/- May Contain: Iron Oxides (CI 77491), Red 7 Lake (CI 15850), Yellow 6 Lake (CI 15985), Titanium Dioxide (CI 77891), Yellow 5 Lake (CI 19140), Red 28 Lake (CI 45410)].
VIRTUE: Hydrogenated Polyisobutene, Hydrogenated Poly(C6-14 Olefin), Mica, Octyldodecanol, Hydrogenated Styrene/Isoprene Copolymer, Trimethylsiloxysilicate, Isododecane, Disteardimonium Hectorite, 1,2-Hexanediol, Sorbitan Sesquioleate, Propylene Carbonate, Triethoxycaprylylsilane, Aluminum Hydroxide, Helianthus Annuus (Sunflower) Seed Oil, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Gardenia Florida Fruit Extract, Nelumbo Nucifera Flower Extract, Nymphaea Odorata Root Extract, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491), Iron Oxides (CI 77492), Iron Oxides (CI 77499), Yellow 5 Lake (CI 19140), Red 7 Lake (CI 15850).
CHARM: Hydrogenated Polyisobutene, Hydrogenated Poly(C6-14 Olefin), Mica, Octyldodecanol, Hydrogenated Styrene/Isoprene Copolymer, Trimethylsiloxysilicate, Isododecane, Disteardimonium Hectorite, Sorbitan Sesquioleate, 1,2-Hexanediol, Propylene Carbonate, Triethoxycaprylylsilane, Aluminum Hydroxide, Helianthus Annuus (Sunflower) Seed Oil, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Tocopherol, Gardenia Florida Fruit Extract, Nelumbo Nucifera Flower Extract, Nymphaea Odorata Root Extract, Yellow 5 Lake (CI 19140), Titanium Dioxide (CI 77891), Red 28 Lake (CI 45410), Iron Oxides (CI 77492), Iron Oxides (CI 77491)
WONDER: Hydrogenated Polyisobutene, Hydrogenated Poly(C6-14 Olefin), Mica, Octyldodecanol, Hydrogenated Styrene/Isoprene Copolymer, Trimethylsiloxysilicate, Isododecane, Disteardimonium Hectorite, Sorbitan Sesquioleate, 1,2-Hexanediol, Propylene Carbonate, Triethoxycaprylylsilane, Aluminum Hydroxide, Helianthus Annuus (Sunflower) Seed Oil, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Tocopherol, Gardenia Florida Fruit Extract, Nelumbo Nucifera Flower Extract, Nymphaea Odorata Root Extract, Titanium Dioxide (CI 77891), Red 28 Lake (CI 45410), Yellow 6 Lake (CI 15985), Iron Oxides (CI 77491), Blue 1 Lake (CI 42090).
SPIRITED: Hydrogenated Polyisobutene, Hydrogenated Poly(C6-14 Olefin), Mica, Octyldodecanol, Hydrogenated Styrene/Isoprene Copolymer, Trimethylsiloxysilicate, Isododecane, Disteardimonium Hectorite, Sorbitan Sesquioleate, 1,2-Hexanediol, Propylene Carbonate, Triethoxycaprylylsilane, Aluminum Hydroxide, Helianthus Annuus (Sunflower) Seed Oil, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Tocopherol, Gardenia Florida Fruit Extract, Nelumbo Nucifera Flower Extract, Nymphaea Odorata Root Extract, Titanium Dioxide (CI 77891), Red 7 Lake (CI 15850), Yellow 6 Lake (CI 15985), Blue 1 Lake (CI 42090).
FAITH: Isododecane, Methyl Trimethicone, Silica, Dimethicone, Diisostearyl Malate, Trimethylsiloxysilicate, Mica, Diphenyl Dimethicone, Microcrystalline Wax (Cera Microcristallina/Cire microcristalline), Silica Silylate, Disteardimonium Hectorite, C30-45 Alkyl Dimethicone, Dimethicone/Vinyl Dimethicone Crosspolymer, Propylene Carbonate, Sorbitan Isostearate, Phenoxyethanol, Caprylyl Glycol, 1,2-Hexanediol, Propanediol, Helianthus Annuus (Sunflower) Seed Oil, Illicium Verum (Anise) Fruit Extract, Gardenia Florida Fruit Extract, Nelumbo Nucifera Flower Extract, Nymphaea Odorata Root Extract, BHT, Titanium Dioxide (CI 77891), Red 7 Lake (CI 15850), Iron Oxides (CI 77491), Iron Oxides (CI 77499), Blue 1 Lake (CI 42090), Yellow 6 Lake (CI 15985).
Usage
Gently remove excess product from applicator.
Use the doe-foot applicator and place 1-2 dots on each cheek.
Use fingertips and gently pat into skin for a seamless finish.
Blush FAQs
What is the purpose of blush?
Blush is used to perk up cheeks with a healthy-looking flush of color, resulting in a more vibrant, fresh-faced look. It also helps add dimension to your face!
Can I apply Soft Pinch Liquid Blush over liquid foundation? What about over powder foundation?
Yes and yes. Soft Pinch Liquid Blush was made for layering; it applies and blends seamlessly over both liquid and powder formulas without disturbing what’s already there!
Can I wear Soft Pinch Liquid Blush without foundation?
Yes! Soft Pinch Liquid Blush applies beautifully over bare skin as well as over foundation.
How long does Soft Pinch Liquid Blush last?
Soft Pinch Liquid Blush was made to keep up with you all day, with long-lasting color that stays true and doesn’t fade.




















































